by Jonathan Mullett BA, Performins Canada Inc.
I understand this is a busy time of year with many things pulling for your attention and so I am grateful for the 5 minutes that you give to read this email and watch the video. I trust that you will find it of value. As always your feedback is most welcome.
Recently we
produced a video, a 30 second commercial telling the story in a rather
provocative manner, of the need for insurance, the need to “be prepared and
plan ahead.” The truth is that nobody knows how long we have to live and
definitely nobody likes to think or talk about it…but this doesn’t change the
reality that we all need to plan for it, because life can really change “in an
instant”. I encourage you to click the link at the bottom of this article
to watch the video, and please feel free to share it.
I might be
preaching to the choir a bit…but here it goes anyways…
As an
insurance advisor you sit with your clients, listening carefully to their
concerns and meeting their families and loved ones. You help implement a
policy(s) that you hope they will never need prematurely, but you work to
ensure that the coverage is just right. The real value of the work that
you do is brought to the forefront when a claim occurs. Then the people
that you took the time to call…several times, book a meeting with, complete an
application with, fight with underwriters for, and eventually deliver a policy
to, NEED you and are leaning on the work that you’ve done. It’s a time of
mixed feelings from an advisor’s perspective; we can be deeply saddened that a
client has passed away (gotten ill, become disabled), but we also can be
affirmed and get a renewed sense of passion for our work because our clients
and the people that count on them, had the coverage that YOU put into place.
Sometimes
we can get caught up in the “industry stuff”; rate changes, product changes,
underwriting issues, comp changes, and the list goes on… and those things are
all important, but as you continue to build your businesses and meet with
clients, I want to challenge you to be BOLD with your
recommendations. Keep in mind that perhaps someday you might be
delivering a claim, and the proper recommendations now will mean confidence
later…and more importantly, well cared for clients. I know that you know
this already and I could stand to learn a great deal from you, so please take
this as encouragement for a job well done J.
Please
watch the video and feel free to share with friends, colleagues, and
clients. I know that it may not necessarily be your “style”, but we hope
you enjoy it anyways.
Jonathan Mullett is Inside Sales Coordinator at Performins Canada Inc. For questions, comments and feedback, email: jmullett@performins.com.


